Florida Blue
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Health Care Services
About
Florida Blue (Blue Cross and Blue Shield of Florida) is the state's leading not-for-profit, policyholder-owned health insurer, serving nearly 6 million members with a full suite of health, dental, vision, and wellness plans. Founded in 1944, it combines deep community ties and a mission-driven approach to help individuals, families, and businesses achieve better health through affordable, accessible coverage and comprehensive care solutions. Florida Blue offers robust virtual care, in-person consultation at local Florida Blue Centers, and provides curated partner resources for physical, mental, and preventive health support.
Additional Info
Florida Blue invests heavily in communities through its Florida Blue Foundation, which has awarded over $193 million across 6,200 grants to address food security, maternal health, mental wellness, and health disparities. As a mutual company, its profits are reinvested into member programs, enabling aggressive provider negotiations and improved claims processing efficiencies—such as AI-accelerated prior authorizations, with 90% of claims approved on first review. The insurer also emphasizes whole-person care, partnering with local organizations to address social determinants of health—covering everything from transportation and food access to mental well-being, particularly through initiatives like Sanitas Medical Centers and the Better You Strides wellness program.
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