Description

Human in the Loop, Winning in the New AI Search Era 

Search has changed. Google built its empire returning a list of links, but AI-driven search is conversational, it gives people answers, not just websites. For small businesses, this means the old SEO playbook isn’t enough. Your website now has to act like a source of knowledge, not just a catalog of products or services. 

In this 25-minute session, we’ll explore how digital marketing strategies must adapt to this “3D chess” landscape, where AI decides what content to surface. You’ll learn how to position your business so that AI search engines see you as an authority, while still keeping humans in the loop to ensure your brand voice, trust, and authenticity shine through.